News

7 secrets to getting more from Google AdWords
Everyone knows that Google's Adwords service, and other key-word based advertising, works something like an auction. But in fact, it's not that simple. Raising your Quality Score means spending less while getting more customers to your site. Here’s how.

Google expands sponsored map icons experiment
As the name suggests, sponsored map icons are icons that appear on a Google Map that are enhanced with a sponsor's logo. Example: with sponsored map icons, a Hilton logo would appear as the icon for a Hilton hotel denoted on a map, as opposed to a generic icon.

The social sales funnel
The traditional funnel starts with marketing and ends with sales. In the social affected funnel, marketing follows customers deeper into the funnel and sales may engage prospects sooner.

How social sharing is working for SMBs
Many small- and medium-sized businesses don't have the staff or the budget to invest in "unproven" tactics, even when they reach the tsunami stage, as has happened with social media. So how are these small-business marketers responding to the pressure to "get social"?